‘Tis the Season For Social Justice Messages on NFL Helmets, End Zones and Hats

Football season is upon us, despite liberal leadership’s cancel culture in full force. Stenciled in the helmets this year, players can choose from six phrases: “End Racism,” “Stop Hate,” “It Takes All of Us,” “Black Lives Matter,” “Inspire Change” and “Say their Stories.”

The end zones will read, for the second straight year, “It Takes All of Us” and “End Racism.” The league is also bringing back the “Say Their Stories” initiative and begin a new one where each team will “highlight its social justice work during a regular-season home game in Weeks 17 and 18.”

“We are committed to Inspire Change and the social justice work that inspires change for the long term,” said Anna Isaacson, NFL’s senior vice president of social responsibility. All of the initiatives “will provide a unified time frame for us to further amplify all of the work that our clubs are doing and that will lead into the playoffs where Inspire Change will continue to take center stage” added Isaacson. “The key message for us as the season is starting, we are ramping up again in a big way with our social justice work.”

End zone stencils will remain in place for all home games except when another specific cause is to be recognized, such as the Salute to Service game. “Salute To Service” will replace “End Racism” in one end zone and “It Takes All of Us” will still remain in the opposite end zone,

Another addition will be a knit hat that can be worn on the sidelines of Weeks 17 and 18 by players, coaches, and other personnel “to add visibility to the cause.” The hat will also be sold at retail, and “100% of the league’s proceeds will be donated to Inspire Change grant recipients.”