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Frito-Lay Introduces Diverse Groups of ‘Cracker Jill’ to Snack lineup at Ball Parks



Cracker Jack, a popcorn snack that has been enjoyed for over 125 years, will now be accompanied by “Cracker Jill.” Frito-Lay, the subsidiary of PepsiCo, made the announcement to salute women in sports in a press release:

“After more than 125 years as one of sport’s most iconic snacks, Cracker Jack® is adding a new face to its roster, with the introduction of Cracker Jill™ to celebrate the women who break down barriers in sports.”

Will the “woke” crowd and feminists be happy that a female snack was introduced to even out our sexist, chauvinistic male-dominated society? Or will they be furious that Cracker Jacks and Jills still identify as male and female?

Cracker Jacks have been a staple for spectators to enjoy as part of watching America’s “favorite pastime”, baseball. Soon, stadiums will also be filled with the “Special-edition bags featuring the ‘Cracker Jill.”

“These unique depictions of Jill also celebrate the remarkable diversity throughout the country, as the five Jills were inspired by the most represented ethnicities in the U.S., per data from the U.S. Census Bureau,” the press release noted.

“This collection of Cracker Jill™ packaging was created to coincide with the opening of the 2022 baseball season, but the intention is for Jill to continue to join Sailor Jack as a member of the team roster and part of the brand ethos.”

The company also released a video that features a twist on the iconic song “Take Me Out to the Ball Game” with amended lyrics:

“Buy me some peanuts and Cracker Jill
No one can stop you if you have the will
So let’s root, root root for her girl’s dream
We’re adding our face to the game
And we’ll run, throw, with never a doubt, it’s a new ball game”

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  1. Gordon

    April 6, 2022 at 8:48 am

    The irony here is that these companies claim to support women’s sports while insisting that biological men be allowed to compete against them which in turn eliminates women from competing in that sport. The hypocrisy is deafening.

  2. D J Solo

    April 6, 2022 at 8:49 am

    But .. what if they don’t like being called “crackers”?

  3. Al

    April 6, 2022 at 9:37 am

    Sorry but no .this is wrong.

  4. James Jones

    April 6, 2022 at 9:39 am

    As usual, the woke can’t create anything original; they can only {gender, ethnicity} swap existing characters.

  5. Jon DeStefanis

    April 6, 2022 at 10:10 am

    This is absolutely absurd

  6. Dave

    April 6, 2022 at 8:36 pm

    Sweet just another item I don’t have to buy again. Done with that product. Just adding to aunt jamima, uncle bens brown rice etc. bye bye

  7. Jill

    April 7, 2022 at 5:40 am


  8. Hildegard Hornbloom

    April 7, 2022 at 11:26 am

    There should NOT be nuts in Cracker Jill! That would be offensive.

  9. teresa

    April 7, 2022 at 12:22 pm

    i’m a 75 year old female and some may call me stuffy but this is all nonsense. we don’t need a new song??????? the old song is just fine – thank you

  10. Otto Ferber

    April 7, 2022 at 3:04 pm

    When does it end?

  11. katherine ayers

    April 8, 2022 at 9:45 am

    Aren’t White people referred to as “CRACKERS” by Black people? Why then, do you have a Black person showing in your ad? Are Black people EATING CRACKERS these days?

  12. katherine ayers

    April 8, 2022 at 9:55 am

    Cracker Jill? Seriously? Who in your Company received a $10 bonus check for thinking up this idea? It’s a bad one, nonetheless. American people have become tired of the nonsensical ways companies are giving in to this wave of misdirected changes across America. I, for one, believe the moment former President Obama gave his blessings to the BLM members visiting the White House there has been an air of intimidation to which CEOs have “given in” to current demands of change. Gay groups have now become the norm to which our young people are exposed and taught to question their own sexual identity. This can not and should not continue. Each generation normally has some POSITIVE changes for America, but the latest young people seem to be bent on doing just the opposite.

  13. Lin Knodel Duren

    April 9, 2022 at 1:56 pm

    Oh! No!
    First we lose Aunt Jemimah and Uncle Ben, then the indigenous female on Land o Lakes (love that HUGE VOID in the center of the package???)…. Now… “A new ball game”?! 😡😡😡

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